17 Stats That Show The Importance Of Smarter Website & User Experience Design

Learn about UX & Smarter Web Design

Getting your website up and running is not nearly as difficult or expensive as it used to be. However many website owners struggle with optimizing the design and navigation of their website for great (UX) user experience,

And, according to a report by (SoDA) Society of Digital Agencies , 76% of marketing agencies say that a poor user experience is a weakness for their clients, making this the most significant weakness identified by the agencies.

Here are some statistics that will help you understand what are today’s emerging trends in website design are and where you should be best focusing your energies.

General Web Design Statistics

1) Having 12 minutes to consume your content, 66% of visitors would prefer to read something beautifully designed than something plain. (Source: Adobe)
2) If your photos don’t load or take too long to load 38% of visitors will stop engaging with your website . (Source: Adobe)
3) 52% of people believe that thorough “contact information” is the most important of a website that is missing from so many company websites. (Source: KoMarketing)
4) 38% of people will leave your website if your content and or layout is unattractive. (Source: Adobe)
5) If there’s no contact information or phone number 44% of your website visitors will leave a company’s website. (Source: KoMarketing)

Website Optimization Stats

6) In the 2 years between December 2013 and Dec 2015, tablet internet usage grew by 31%. (Source: comScore)
7) Between December 2013 and December 2015, smartphone internet usage increased by 77%. (Source: comScore)
8) In the 2 years from December 2013 to December 2015, desktop internet usage dropped by 1%. (Source: comScore)
9) 66% of all time on spent online is from mobile devices. (Source:comScore)
10) 11% access the internet only via desktop and 13% of adults only access the internet via mobile. (Source: comScore)
11) 40% of tablet & smartphone users search for business to business products. (Source: KoMarketing)

Usability and UX Stats

12) 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)
13) 86% of visitors want to see information about that company’s products/services once on your homepage, (Source: KoMarketing)
14) 64% of visitors want to see the company’s contact information on the home page (Source: KoMarketing)
15) Once on your homepage, 52% of visitors want to see “about us” information. (Source: KoMarketing)
16) 50% of visitors after reaching your website from a referral site, will  navigate using menu to orient themselves. (Source: KoMarketing)
17) 36% of visitors will click on the company’s logo to reach the homepage after reaching your website from a referral site, (Source: KoMarketing)

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