Sky Cable: A Bad UX?

Ac #669062761

I have been in the Philippines for nearly a week – fortunately my SKY broadband was installed before I got here so I could get on with my online life….

Yesterday at 9pm it stopped well almost it was taking 5 minutes to download a web page – frustrating or what?

I rang various numbers shown on the leaflets that were given at the time of purchase but none of them worked.

In the morning we rang the agent (09323359252) for his help who said he couldn’t because there was a big conference and gave the impression that all the sky support teams from all the world were occupied with it. Obviously highly important for him but actually irrelevant for the paying customers who can not get a service. But he did say that it was probably the atmospherics. I queried why the TV is working then. He finally provided 4 numbers for us to ring and with out exception all 4 numbers did not work. Quelle surprise! ….. asked him to check again resulted in no further response.

We decided affirmative action was needed and we went tot he shopping mall (Grande Mall Lapu City) to speak to the SKY representative .. this was a mistake. asking why the numbers on the leaflets did not work he said the leaflets were for a different city but were delivered in error to them (try saying this with an attitude that it is not my fault – some one else made the mistake so we just compounded it by giving them out to all new customers knowing that as soon as they have a problem we are going to make sure they are really well and truly pissed off)

He did after laughing (verging on a sneer) at my suggestion that with paying for the premium package that I should have a some sort of refund for not being provided with a service give me the telephone number for the billing and inquiry line (09284305817)

These people turned out to be very helpful and promised to have my broadband issue rectified the same day.

Now midnight and the issue persists so in fact not so helpful but only platitudes to make me think they were being helpful.

So I have just been on your website using my 4g data from my phone – yes I don’t need you (remember this) and rung the correct number (032 4211818) and was on hold for 20+ minutes before the connection ceased and have not been able to re connect again with the number.

I have text you I have emailed you I have filled in your contact for to the technical support team and the complaints team and this is my final gesture before I cancel my account.

A business is not just about selling it is about customer retention and customer loyalty. A philosophy and ethos which seems to be sadly lacking.

Please fix my broadband or send me details how to cancel my misguided subscription

Thanks

Top 10 Ranking Factors

Search Engine Page Ranking – Top 10 Factors.

PageRank (PR) & Number of inbound links – Incoming links are the biggest factors in SEO. If a page has a lot of incoming links, then it could indicate that the page has strong seo – (pending other tests). If a lot of the ranking pages have low amounts of incoming links, then this can be a good indicator of low competition for that phrase.

Anchor text in incoming links – Anchor text is the clickable text that brings you to the linked page, i.e. a “click here” links anchor text is “click here”. The search engines pay a lot of attention to the anchor text of incoming links when deciding where to rank a page. If a page has more links pointing to it that any other page with the anchor text “Red Widget”, then there is a good chance that this page will rank highest for the keyword “Red Widget”.

Keyword in the domain – Sometimes you will see a website like “www.red-widget.com.” This can help this site rank for the keyword “red widget”. This is partly because Google gives a little preference to it, but largely because when people link to the site without using anchor text, Google will pick up the domain name as the anchor text. This means it gets a lot of extra incoming links with the correct anchor text.

Keyword in the title – Google likes to see the keyword being used naturally in the title of a page. If the results you see brought back on the first page do not have the keyword in the titles, then this could indicate that those sites are not optimizing for this particular keyword, and it could be an easy one to achieve.

Age of links – Google pays attention to the pattern of links being generated. It likes websites that have links that last a long time. If a website was registered several years ago, this could be an indication that some of the links are very old and will carry more sway with Google.

Internal page matching the theme of root – Quite often you will see an internal page of domain ranking in the search engines with little or no links pointed at it. Most likely this is because the root domain has a lot of links pointing at it.

Usually, you will see pages ranging from popular social sites where a user has submitted a page on the subject. These can often be easy to beat, so long as they don’t have a good linking structure to that specific page.

301/302 redirect trap – These are search engine friendly redirects.

301 redirect: Permanent redirects to indicate a page or site has permanently moved.
302 redirect: Temporary re-direct to show that the page is only moved temporarily.

Search engines understand these re-directs. If they find one, they will re-assign whatever ranking value the original location had to the new location. From a competition research perspective, these can be extremely annoying as the results you see through the reporting software may not be accurate if they are using the 301/302 redirect.

Short term rankings – When Google finds new content, sometimes it will rank it highly for a few days before it sends the site down the list. No one knows why this happens, but it does. If you see a new site with hardly any links on the first page, then it could be that Google has just found it and is giving it the initial ranking boost.

Authority Domains – If a domain has a lot of unique content on one particular topic and a lot of very high-quality old links going to it, they may give it an “authority status” for certain related keywords.There are a few ways to spot authority domains. If you search for a keyword, and two pages are brought back from the same site, usually the index page and an internal page, then this can show the site has an authority status.

Link quality – As mentioned earlier, not all links are equal. Many things affect the quality of a link but here are the main ones:

The amount of outgoing links on the page: the more links a page holds, the less link juice each link passes on. Ideally, you want your links to pages that only have a few outgoing links.

Title on the page – If the title of the page that the link originates from, have your desired keyword or a similar keyword in it, then this improves the quality of the link for your seo.

PageRank of the page – Getting links from pages that have a high PageRank value is very desirable. The high PageRank shows that it has a good linking structure going to it and that Google trusts this page.

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